Micro wobble board technology
The first fitflop sandal was sold in 2007, after dr. David cook and darren james (biomechanists at london south bank university lsbu) collaborated with marcia kilgore (an entrepreneur and multi-tasking mum) to create the world 's first muscle-activating flip flop. Built with simple sport y looking upper straps and an ergonomically engineered microwobbleboard midsole, the concept was a phenomenal - and global - success. So when fans began to send feedback detailing how 'fantastic' fitflop sandals made them feel (subsequent research at salford university uncovered our microwobbleboard technology had remarkable underfoot-pressure diffusing and shock attenuating properties), kilgore decided to take this technology and weave it into a full, multi-occasion footwear collection. Now boasting two patent-pending technologies: microwobbleboard and biomimetix midsoles, fitflop's goal is to create fun, energizing, beautiful shoes that - when you wear them - make you feel like you've got the world at your feet.
FitFlop Men's Leather Gogh Clog - B003I64MFW